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Drink drives campaign

Date: (10 June 2013)    |    

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To raise awareness of the consequences of a conviction the latest campaign would see radio adverts, pub posters and an eye catching short online film drilling the message home that motorists face heavy costs if they drink and drive.
The road safety minister said drink driving was a menace and drivers should be clear that if they get behind the wheel over the limit this summer they would lose their license, get into criminal records and face a fine above all they could end up in jail.
Citing a survey commissioned by the AA and conducted by Populus the minister said how two thirds of UK drivers interviewed have said they would be devastated if they lost their car. The figures published today has said that 31% of motorists were at the happiest behind the wheels, 32% said they relied on their car to maintain friendships and 76% of 18 to 24 years said they would find it very difficult to see friends and do the things they love.
Findings of the poll have made it clear that drivers love their cars and drink driving conviction would not only leave a massive hole in their pockets but would leave a massive hole in their lives.
The £740,000 THINK! Campaign is being launched alongside plans by the Association of Chief Police Officers (ACPO) to carry out extra checks on motorists over the summer.
ACPO lead for roads policing, Chief Constable Suzette Davenport, said police consider this offence very serious one and experienced people would know that courts have a very low opinion of anyone who gets caught.
The minister added that it was appalling that in 2013 people were still being reminded not to drink or take to drugs and drive. A campaign to stop and test thousands of drivers would be taken up throughout the month of June he said
For causing death whilst driving when under the influence of alcohol or drugs, drivers could face 14 years imprisonment.
These deaths are avoidable if drivers simply make the decision not to drink or take drugs and drive, or make alternative arrangements to get home from summer time events. According to the survey the cost of drinking and driving conviction could be £51,600. the split up would be:
£5,000, the maximum fine (source: DfT), £4,800 in legal fees, the industry average charged by drink driving solicitors for a not guilty plea at trial, £8,800, the increase in insurance fees based on the average premium for a young man aged between 20 and 24 calculated over an 11-year period, the amount of time a drink driving conviction remains on an offenders driving licence, £33,000 in lost earnings, based on a period of 15-months, the mean driving disqualification after conviction, for someone earning the average full-time salary of £26,500 (sources: ONS and DVLA).